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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Social Networks and their Importance for Urban Marketing
 Čechová, Alena ; Luštický, Martin (advisor) ; Musil, Martin (referee)
The master´s thesis deals with the phenomenon of social networks and their possible use in the communication policy of towns and municipalities with specific application to the city of Pilsen. The thesis focuses on the specifics of public administration and the appropriate way to use common marketing tools. The thesis examines the current situation of communication of the city of Pilsen. Questionnaire survey and interview method the thesis examines the opinion of the general public and experts on the use of social networks by the public sector. The survey of good practices of domestic and foreign cities and municipalities anticipates incentives to improve the current state of the use of social networks. The aim of the thesis is to propose measures to streamline communication and eliminate the risks associated with the communication of the city of Plzeň on social networks.
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City Cards as a Tool of Public Administration and Policy of Tourism
 Škardová, Lucie ; Kouba, Vojtěch (advisor) ; Tyslová, Irena (referee)
This bachelor's thesis focuses on city cards. The thesis examines two kinds of cards -- city cards for residents which are a tool of public administration and city cards for tourists which are tool of policy of tourism. Implementation of these cards has increasing trend in recent years. We can observe a growing demand especially for cards for tourists. This thesis is devoted to card's description and usability. The thesis deals with a specific example of experience/tourist card - Taborcard. It is dedicated to its creation and its functioning.
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